Sales & Customer Relationships
Marketing & Engagement
Communication & Call Center
Operations & Business Management
HR, Workforce & Learning
Forms, Utilities & Digital
Intelligence, Insights & Automation
Automate & Analyze Solution
Deal Management Solution
Deliver & Support Solution
Engage & Nurture Solution
Lead Generation Solution
Team & Operations Solution
Sales is in our DNA.Technology is how we deliver it.
From telephone directories to AI-powered advanced CRM ROSS (Realtors Operating System for Scaling). For over 50 years, our focus has been on helping businesses connect with their customers. Because meaningful connections are built on trust, not complexity.
Business Service
The "Growth First" Partner
We are Realtors Robot. For over a decade, we have refused to settle for being "just another software vendor" in the real estate market.
Born in India and operating globally, we exist to solve one core problem: complexity in the real estate industry. While other CRMs become more expensive and harder to use, R2 moves in the opposite direction. We build enterprise-grade technology that feels personal, accessible, and ready to work from Day One.
We don't just sell licenses; we deliver certainty. From our roots in directory services to our modern AI ecosystem, our obsession has always remained the same, Helping you close the next deal.
Our Story
Connecting Dots Across Generations
Badri Ramesh Kumar
Founder & CEO
R2 may have been founded in 2010, but our roots go back much further.
In 1963, our founder’s grandfather, R. Deiva Thiru. Subbarayulu launched Sumathi Vazhikati one of India’s earliest local telephone directory services. Decades before the internet, he was doing exactly what we do today: organizing data, managing inquiries, and helping local businesses get discovered.
Three Generations. One Vision. Connecting People.
This family legacy of “connecting people” was passed on to his son, Mr. Ramesh Kumar, who evolved the business into a hybrid call center, and finally to our founder, Badri Ramesh.
The Day Our CRM Was Born
In 2001, faced with the challenge of manually managing over 15,000 business contacts, Badri built a simple FoxPro program to digitize operations. Without realizing it, he had created his very first CRM.
From Global Experience to a Global Platform
A decade later, armed with global experience at Sage Software (USA) and Blindmatrix (UK), Badri founded R2. We are not just a software company we are the third generation of a family dedicated to business growth.
Vision & Mission
Our Vision
To become the world's most trusted AI-powered Real Estate Operating System and Strategic Growth Partner who connects developers, channel partners, and customers on one intelligent platform.
We envision a future where real estate businesses deeply understand their customers' needs, launch the right projects at the right locations, and build lasting relationships powered by data-driven insight, automation, and trust.
Our Mission
To bridge the gap between developers and homebuyers by transforming raw data into meaningful customer intelligence, so builders can identify demand hotspots, revive cold leads with relevance, and plan projects with confidence.
We are not just a software provider, we are real estate business consultants backed by AI. Our mission is to empower every real estate brand to market smarter, sell faster, serve better, and scale sustainably with full clarity on customer needs, preferences, and buying signals.
The R2 PhilosophyBuilt for Growth, Not Just Management
Software Should Adapt to You, Not the Other Way Around
You shouldn’t need a PhD to use a CRM. We champion “zero training” interfaces if your sales team can use WhatsApp, they can start using R2 immediately.
Privacy First, Always
We never monetize your data. Your customer information is your asset, and we protect it with enterprise-grade security.
Relationships Over Transactions
We are not a faceless SaaS platform. Every client is assigned a dedicated account manager, because even the best technology needs a human touch.
Software Should Adapt to You, Not the Other Way Around
You shouldn’t need a PhD to use a CRM. We champion “zero training” interfaces if your sales team can use WhatsApp, they can start using R2 immediately.
Privacy First, Always
We never monetize your data. Your customer information is your asset, and we protect it with enterprise-grade security.
Relationships Over Transactions
We are not a faceless SaaS platform. Every client is assigned a dedicated account manager, because even the best technology needs a human touch.
Meet the Leadership
Badri Ramesh
Founder & CEO 
With 25+ years of experience across Sage Software (USA) and Blindmatrix (UK), Badri is a rare leader who can both write code and close deals. He founded R2 to bridge the gap between complex technology and real-world business needs.
Built by People Driven by Growth.
From three generations of business legacy to a modern AI-powered CRM ecosystem discover the minds, philosophy, and expertise shaping how businesses scale with R2.